This morning, something odd happened at the gas station checkout — all because of a straw.
I’d just grabbed an Up & Go protein drink, and the woman behind the till did something unexpected. She pulled out an empty container from behind the counter, scanned that one, and then handed me the full one I’d actually picked up.
Does this sound familiar? You launched one landing page for a freebie. Then another for a seasonal opt-in. Maybe one for a waitlist. A few more for a product launch or challenge. Now it’s months (or years) later… and you’ve got a mix of LeadPages, email automations, Google Sheets, and forms that no one quite remembers setting up, but you’re too scared to delete just in case.
It started with my aunt trying to book tickets and turned into a perfect example of how bad websites make people blame themselves.
Over the weekend, my aunt came to visit, and we had a wonderful time together. At one point, she had a task to do — booking tickets for a book festival.