Custom WordPress Websites
We’re taking new clients. Allow 12 weeks from kick-off to launch for most sites.
We offer a very personalized and tailored service with both design and development. Each project is done from scratch in close consultation with you and is not a generic pre-built template. Our WordPress themes are not re-sold to other clients.
Project package pricing includes: consulting, research, original design, standards-compliant HTML5/CSS coding, custom responsive theme development, WordPress installation and set-up, plugin installation and set-up, thorough instructions for updating your site, training, and personal ongoing support for three months after launch.
1. Initiation
The process begins with you completing our design survey and a call to discuss the project and ensure we’re a good fit. Next, we’ll create a comprehensive proposal.
If you proceed, you’ll sign the contract and pay the deposit. We’ll then schedule your kick-off date, usually within two months.
2. Onboarding
You and your team will receive logins for Basecamp, our project management tool, where you can access designs, messages, tasks, and milestones. You’ll also get email copies of all updates. Basecamp serves as a permanent archive, helpful for lost emails, onboarding new team members, or referencing past discussions.
You’ll have some initial tasks, like providing logins, information, and content. To ensure efficiency, we require all content before the project kick-off. Your timely feedback and information are essential. Building a successful site is a collaborative effort.
3. Kick-off
We’ll have a call to meet your team, clarify roles, discuss any remaining onboarding tasks, and answer your questions. Call notes will be added to Basecamp, as will notes from other meetings.
4. Discovery
We work with you to refine project goals and determine key actions for your website visitors. Key performance indicators will align with these goals. After researching your brand and audience, we review all essential project information and make recommendations on presenting key messages effectively. We consider SEO, mobile, usability, and accessibility to create a design that looks great and supports your business objectives.
This phase takes about a week.
5. Design
For branding projects, you’ll complete a worksheet and have a call to discuss brand attributes. We research your industry, create a branding statement, and provide up to three logo concepts with unlimited revisions.
We finalize your sitemap, user navigation, and key actions. We start with wireframes to ensure all necessary elements for a clear, engaging user experience. Next, we add design elements like fonts, colors, and graphics to align with your brand. Templates and style libraries are revised until final approval.
This phase takes 4-6 weeks without branding, 6-10 weeks with branding.
6. Development
We create a custom WordPress Gutenberg theme from scratch — lightweight, fast, mobile-friendly, search-optimized, and easy to update. We handle WordPress setup, plugin installation, content migration, and rigorous testing across devices and browsers to ensure full responsiveness and functionality.
You’ll receive a password-protected link to review the site and a comprehensive user guide.
This phase takes about 4-6 weeks.
7. Launch & Support
After your approval and final payment, we’ll schedule the site to go live at a mutually agreed time.
We provide free support for all features and code we develop for the first three months after launch. Our screen share training walks you through the user guide, gives an overview of the backend, and answers any questions you may have. We take pride in our quick response times to ensure you get the care and support you need. Thereafter, we offer ongoing care plans to provide continued support and maintenance.
